According to the Food and Agriculture Organization of the United Nations (FAO), aquaculture now provides over half of the world’s seafood, making it a critical pillar of global food security. As the industry continues to grow, so does the need for practical, science-based solutions to help farmers thrive.
At Aboitiz Foods, we are committed to being more than a feed provider, we aim to be a trusted partner in our customers’ success. Through Agriconnect, a regional webinar series, we empower livestock and aquaculture producers with expert insights to improve productivity, profitability, and long-term resilience.
Now in its second season, Agriconnect expanded its reach across five key markets—the Philippines, China, Malaysia, Vietnam, and Indonesia—engaging over 180 customers from Gold Coin and Pilmico. The season focused on Tilapia and Shrimp farming, tackling pressing topics like disease management, biosecurity, and modern farming systems.
Participants emphasized the value of actionable insights, particularly in managing aquaculture diseases, one of the sector’s most critical challenges. The series also offered in-person consultations with Gold Coin’s technical teams, providing tailored advice and strengthening relationships with both existing and potential customers.
Agriconnect reinforces our commitment to keeping customers at the center of what we do, sharing knowledge, building partnerships, and supporting sustainable aquaculture across Asia.
Read more of this story from the Aboitiz Foods website.
Frequently Asked Questions:
1. Why is aquaculture knowledge-sharing so important right now?
Aquaculture now supplies more than half of the world’s seafood according to the UN’s Food and Agriculture Organization, making it a cornerstone of global food security. As the sector grows, so does its complexity — particularly around disease management, biosecurity, and farming efficiency. Farmers need access to current, science-based guidance to remain productive and competitive. Knowledge-sharing platforms that connect producers with industry experts are increasingly essential for building a resilient, sustainable aquaculture sector across Asia.
2. What specific topics did the aquaculture season of Agriconnect cover?
Season 2 focused on two major aquaculture sectors — tilapia and shrimp farming — with content centered on disease management, biosecurity protocols, and modern farming systems. Disease management emerged as the topic participants found most immediately actionable, reflecting how disease outbreaks remain one of the most serious and costly challenges facing aquaculture producers. These topics were chosen to address the real, pressing problems farmers encounter rather than offering purely theoretical or academic content.
3. How did Agriconnect Season 2 extend its reach compared to previous efforts?
The season expanded across five key Asian markets — the Philippines, China, Malaysia, Vietnam, and Indonesia — engaging over 180 customers from both Gold Coin and Pilmico. This multi-market, multi-brand approach reflects the regional scale of the aquaculture industry’s challenges and the value of a coordinated platform that serves producers across diverse geographies. Reaching customers across these five markets simultaneously amplifies the collective impact of shared expertise far beyond what country-by-country initiatives could achieve independently.
4. What role did in-person consultations play alongside the webinar content?
While the webinar format allowed broad regional reach, in-person consultations with technical teams provided the personalized, context-specific advice that broadcast content alone cannot deliver. Farmers were able to discuss their unique farm conditions, disease challenges, and operational questions directly with specialists. This combination of scalable online education and tailored face-to-face engagement is what distinguishes Agriconnect from a purely informational platform — it creates genuine two-way partnerships between the company and its customers.
5. How does Agriconnect reflect a broader philosophy about the role of feed companies?
The series embodies a deliberate shift from being a product supplier to functioning as a trusted partner in farmer success. Providing only feed without supporting the knowledge and skills farmers need to use it effectively limits the value that can be created. By investing in farmer education, technical support, and ongoing relationship-building, the initiative demonstrates that sustainable business growth and meaningful contribution to food security are complementary rather than competing goals — each reinforcing the other over the long term.
