In the fast-paced world of agribusiness, the journey of food from mill to meal is driven by scientific precision and strategic market navigation. This International Women’s Day, as part of Aboitiz Foods’ “HERstory: The Women Who Make Things Happen” campaign, Gold Coin celebrates the women redefining excellence across the food value chain.
Aligned with the global theme “Give to Gain,” the campaign highlights how empowering women in science, technology, engineering, and mathematics (STEM), food, and agribusiness industries creates a ripple effect of impact throughout the industry. Behind every successful food value chain lies a strong scientific foundation and integrity – a core value championed by Sahera Nofyangtri, PT Gold Coin Indonesia’s Assistant Vice President for Nutrition & Research.
For Nofyangtri, the feedmill operates much like an open kitchen, where each ingredient and formula must be meticulously verified before reaching farms. With a role that involves a high-stakes balance of chemistry and nutrition, Nofyangtri views food integrity as a rigorous process that ensures animal feed is not just productive but fundamentally safe for the entire food chain.
“For me, innovation is not about ‘noble’ scientific theories, but about speed, boldness, and thoroughness in identifying gaps before applying the theory,” remarked Nofyangtri, highlighting, “In this industry, a woman’s skill in multitasking, attention to detail, and strong intuition allows for a broader perspective. Empowering women in agriculture means empowering the future of food.” Ensuring that these technical innovations reach the right customers is Phuong Nguyen Thi Truc, Product Marketing Manager for Aqua based in Vietnam. Phuong plays a critical role in translating complex scientific data into practical value for customers across diverse markets.
As a Product Marketing Manager for Aqua, Phuong plays a key role in translating technical innovation to practical value for customers. For Phuong, success in her role lies in the ability to bridge cultural and language barriers, convert technical data into compelling market stories, and listen actively to customer feedback.
“As a market navigator, my role is to translate complex science and connect it to the customer’s reality. We need to give them a reason to believe in our product,” said Phuong, emphasizing, “I believe innovation only matters if it’s understood and accessible to the customers.”
The expertise of Nofyangtri and Phuong proves that success in agribusiness is a powerful blend of technical mastery and the strategic resilience needed to lead in a challenging industry. They join the roster of empowered women of Aboitiz Foods driving impact across the region and nourishing a more food-secure and sustainable future.
Read the stories of these women here.
FAQs
- What is the “HERstory: The Women Who Make Things Happen” campaign?
It is Aboitiz Foods’ campaign for Women’s Month that celebrates women redefining leadership, innovation, and sustainability across the entire food value chain. The campaign highlights how empowering women in STEM and agribusiness creates a “ripple effect” of positive impact throughout the food and agribusiness industry.
- How does the campaign align with the International Women’s Day’s global theme “Give to Gain”?
The campaign demonstrates how empowering women in science, technology, and agribusiness creates a ripple effect of positive impact, fostering an inclusive ecosystem that benefits the entire industry and its communities.
- Who are the featured women in this campaign?
The article spotlights Sahera Nofyangtri, Assistant Vice President for Nutrition & Research at PT Gold Coin Indonesia, and Phuong Nguyen Thi Truc, Product Marketing Manager for Aqua in Vietnam. They represent the “Architects of Excellence” who drive the brand’s purpose of sustainably feeding Asia. The campaign also features women leaders, strategists, and partners across Aboitiz Foods.
