For more than two decades, SLK (Sing Lian Keong) Farm and Gold Coin have worked together with a shared goal: continuously improving farm performance.
As the Malaysian poultry producer expanded to 20 farm locations with a capacity of approximately two million chickens, the partnership evolved alongside the business—helping the farm adapt to changing market demands, refine its operations, and pursue better results over time.
Today, second-generation leaders Ling Yoke Kooi and Ling Yoke Hua oversee an operation where every decision is measured by its impact on flock health, feed efficiency, and profitability. In an increasingly competitive poultry industry, they know that sustainable growth is achieved not through a single breakthrough, but through disciplined improvements made consistently over time.
“We try to reduce mortality and improve the feed conversion ratio. The main thing, ultimately, is profit,” says Ling Yoke Hua, who oversees marketing, sales, and harvesting.
For the brothers, improving profitability meant looking beyond day-to-day operations and finding practical ways to strengthen every stage of production.
Building consistency from the ground up
Second-generation SLK Farm leaders, brothers Ling Yoke Kooi and Ling Yoke Hua, have maintained a long-standing and loyal partnership with Gold Coin since before the year 2000.
When Ling Yoke Hua joined the family business in 2000, one of the first opportunities he identified was improving environmental control across the farm.
SLK Farm began transitioning from traditional open-house systems to modern closed-house facilities, creating more consistent growing conditions across its 20 farm locations. The investment gave the team greater control over temperature, ventilation, and flock management—reducing variability while supporting healthier bird performance.
The brothers then turned their attention to another area where small improvements could deliver meaningful gains: feed management.
Manual feeding often led to spillage, while bagged storage left the feed vulnerable to rodent damage. To address these challenges, SLK Farm introduced automated feeding systems that reduced physical feed loss, protected feed quality, and ensured every flock received a consistent feeding schedule.
Each improvement strengthened the next, creating a more efficient production system where nutrition could deliver its full value.
Growing together through nutrition
Long-term partnerships are built on trust, but they are sustained by results.
For more than 20 years, SLK Farm has worked closely with Gold Coin Malaysia to continuously refine its feeding program. Rather than relying on routine, the brothers regularly evaluate performance, comparing production results and adjusting their feeding strategy based on what consistently works best for their operation.
Over years of on-farm observation and refinement, they developed a feeding approach that strategically incorporates Gold Coin Broiler Grower (Code 202 SP sharp pellets) for 50% to 60% of the production cycle. The approach balances feed costs while supporting optimum growth during one of the birds’ most critical development stages.
“For sure, the finisher from Gold Coin is a lot better than the competitor,” Yoke Hua says.
Combined with their automated feeding systems and closed-house management, the strategy has helped SLK Farm achieve an impressive 1.36 feed conversion ratio (FCR)—a reflection of years of continuous improvement rather than a single operational change.
Looking beyond feed costs
Feed is the largest operating expense in poultry production, but for the Ling brothers, choosing a feed supplier has never been about price alone.
Consistent bird performance, dependable supply, and confidence in product quality are equally important—especially when managing 20 farm locations simultaneously.
Although Gold Coin represents a premium investment within their feeding program, it continues to receive the largest share of SLK Farm’s orders because of the confidence it provides across the entire operation.
“We are growing with [Gold Coin’s] quality feed,” says Yoke Hua. “Reliability across locations means feeding schedules remain uninterrupted, protecting our production planning.”
A partnership built for the long term
Rather than pursuing rapid expansion, the brothers remain focused on strengthening the business they have built. They continue to evaluate emerging technologies, automation, and digital farming solutions, adopting new practices only after they have demonstrated measurable value within their own operations.
The same philosophy shapes their partnership with Gold Coin.
More than a supplier, Gold Coin has been part of SLK Farm’s journey of continuous improvement for over two decades—supporting the business with consistent nutrition as it has grown alongside its changing needs. Together, they demonstrate that lasting success is not defined by a single performance metric, but by the strength of a partnership that continues to create value over time.
Frequently Asked Questions:
1. Who is SLK Farm and what type of poultry does it produce?
SLK Farm, or Sing Lian Keong Farm, is a second-generation poultry producer in Malaysia led by brothers Ling Yoke Kooi and Ling Yoke Hua. The business operates 20 farm locations with a combined capacity of approximately two million chickens and focuses on broiler production.
2. How has Gold Coin supported SLK Farm’s poultry operations in Malaysia?
Gold Coin has supported SLK Farm for more than two decades through consistent feed quality and a long-term partnership focused on farm performance. As SLK Farm expanded and modernized its poultry operations, Gold Coin remained part of its feeding strategy, helping the farm maintain consistency across multiple locations and continuously refine its production approach.
3. How does Gold Coin broiler feed contribute to SLK Farm’s feed conversion ratio?
SLK Farm uses Gold Coin Broiler Grower (Code 202 SP sharp pellets) for around 50% to 60% of its production cycle. Together with closed-house farming systems, automated feeding, and disciplined flock management, this feeding strategy has helped the farm achieve a feed conversion ratio, or FCR, of 1.36.
4. Why does SLK Farm consider feed quality and reliability when choosing poultry feed?
For SLK Farm, poultry feed decisions are based on overall value rather than price alone. The business considers bird performance, feed efficiency, product consistency, and supply reliability. These factors are especially important when managing 20 farm locations, where feeding disruptions can affect production planning and farm performance.
5. What makes the Gold Coin and SLK Farm partnership a long-term poultry farming partnership?
The partnership has lasted for more than 20 years because both Gold Coin and SLK Farm share a focus on continuous improvement. SLK Farm regularly evaluates its production results and feeding practices, while Gold Coin provides dependable animal nutrition that supports the farm’s performance and long-term growth.
